Hint: It’s not a lack of willpower that makes it so hard to quit drinking.
A common resolution made as the New Year rolls in, is to quit drinking. But like many resolutions made with the best intent, the end of January often finds people struggling to reach their goal of sobriety. Why is this? Why is it so hard to quit drinking? 
It’s important to stress that being unable to stop drug or alcohol use on one’s own is not because of a lack of willpower or moral failing (Psychology Today, 2012). To understand what you’re up against, you have to realize what alcohol does to your brain. It hijacks the reward center of your brain, the part that controls motivation, desire, pleasure, memory, impulse. All of the things you need working for you, are working against you because of an imbalance in your brain chemistry caused by chronic use of alcohol. Read more →
NAD Brain Refuel™ for high-functioning alcoholics is ideal because it offers an excellent opportunity to enter treatment with the advantage of addressing the physical damage of chronic use, thus increasing the likelihood of a successful recovery.
l. As many of you know, recovery is unique to each individual and can occur in many different forms. Each individual entering a drug or alcohol treatment program has their own distinct needs, strengths, preferences, goals, culture, backgrounds, and support systems. This all determines the best course of action for treatment and recovery. It is a highly personal experience that builds on strengths, talents, coping abilities, and resources of each individual. But there are some advantages to beginning a recovery with NAD Therapy.
